A curious thing just happened. I just watched my first pre-roll ad on Youtube. I’m vehemently against having my interaction roadblocked by some unwanted ad. As a result, I ignore all forms of it. Yet today, When I clicked on the above video about title design, I was hit with an immediate CTA allowing me to skip the ad (not 5 seconds into it, which infuriates me and has me ignore any substance of the content they’re forcing me to watch), and simultaneously was hit with a compelling story that drew me in. Not only was this an ad, it was a 4 minute ad. For someone who rebels against the whole practice, that’s big. Here it is:
I present to you, my last several months of labor: Hess Racer! Available on iOS, Android, & Facebook
“Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules, and they have no respect for the status quo. You can quote them, disagree with them, glorify and vilify them. About the only thing you can’t do is ignore them because they change things. They push the human race forward. And while some may see them as crazy, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.” RIP, Steve Jobs (1955-2011). You will be missed.
Noted for posterity.
Universal McCann has released their 5th Social WAVE report. Lots of pages and stuffs
Wes Anderson: American Express Commercial